Updated: Jan 28, 2019
“ Most people who are satisfied with your product or service tend to swear by you and most times tend to pull people to their “best kept secret” rather than let people pull them to theirs.”
Reasons for remaining current on your content
Your website isn’t a bulletin board along the highway that you pay to post and let it sit. It is your electronic Business promotion; a living, breathing extension of your business identity, made for the web and as an extension of said identity, It should reflect the updates, changes and activities of your business. Attached is a few brief details to consider to encourage you to take a proactive role in the regular updates to it for your audience and keeping it fresh and engaging.
-Updated content affects your SEO one of the most obvious benefits to updating your site is your SEO (Search Engine Optimization) Search engines tend to look for websites that have optimized websites using the keywords based on the subject matter of the site. For those who are still learning the ABC’s of SEO, one of the best ways to affect your website’s presence over time is to keep fresh, original content, ( Expert tips, How to’s, Blogging, etc.)
-Mirroring Your Marketing as much as possible
Rarely do you have a visitor that goes to all of your social Media and Marketing outlets. That being said, it is more important that you make sure any print marketing mirrors your electronic marketing as much as you can so that the experience across your media is as consistent as possible. (Ideas: deals, offers, testimonials, upcoming events, past events spotlights etc) Make sure your visitors are part of what is going on, no matter what part of your media they connected to you with.
-Engaging Content engages your visitors
From an aesthetic standpoint, people like to see new things and many times you have “site regulars” who visit your site. You have become point of reference for as much of the product or service you provide as they can get from you. Most people who are satisfied with your product or service tend to swear by you and most times tend to pull people to their “best kept secret” rather than let people pull them to theirs.
Notice how so many people take it as a moment of pride to boast “I got a guy” or “I know somebody” when their go-to person becomes the way to save the day. If that is you, or you fancy that being you, this may something that you might care to review and keep updated.
For Your Consideration, JCIII